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Membership Strategy

Help Infinity Visual & Performing Arts develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Infinity Visual & Performing Arts
Jamestown, NY, USA
Infinity Visual & Performing Arts
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Infinity Visual & Performing Arts
Jamestown, NY, USA

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Cause
Youth development
Skills
Business development Entrepreneurship Strategy consulting

Posted October 26th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

Needs include membership strategy specifically for attracting new students via social media/online enrollment via our website and local outreach ideas, as well as developing a strategy to remain in contact with Alumni after they've left our program.

What we have in place
  • Infinity offers a variety of membership levels, some that are coordinated by our Development Director (sponsors, individual donors, corporate, etc.) and some that are coordinated by our Marketing Coordinator and ED (including reaching new student members, and building relationships with Alumni). This project will focus specifically on new student membership and alumni relations with support of Infinity's Marketing Coordinator. We have access to historical data and new information as needed.
How this will help
This project will save us $5,848 , allowing us to continue growing fun, creative, and unique programming that serves our students and gives them a positive outlet, supportive mentorship structure, and freedom to explore many art forms!

During COVID-19 Infinity lost 50% of our enrolled students despite continuing virtual services. Now, as we begin to rebuild and grow enrollment, we want to approach new strategies and ideas for engaging our community, as well as for encouraging our alumni to remain involved long-term. We believe that serving young people through the arts and giving students a voice through their creativity will help revitalize our community.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Infinity Visual & Performing Arts
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Causes
Youth development Arts & culture Education
Posted by
Stephanie R
Stephanie R.

Grants and Marketing Coordinator

Our mission

Infinity Visual and Performing Arts, Inc. creates and sustains an environment in which young people, based solely on their desire to participate, can grow, learn and lead through active participation in the visual and performing arts.

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