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Storytelling

Help SEI enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
SEI
San Rafael, CA, USA
SEI
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SEI
San Rafael, CA, USA

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Marketing Writing

Posted October 26th

Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

SEI is on a mission to build leaders for a resilient world everywhere across the US. We have over 25 years of running sustainability education and workforce initiatives, including the Climate Corps (climatecorps.org) program. We are expanding into new regions across the country, including Oregon, Washington, and New York and would love to have an experienced storyteller paint the picture of our work to reach a wide variety of audiences and allow us to build partnerships throughout the country.

What we have in place
  • We currently have contacts to interview, impact metrics, images, which should make it easy for you to get started. We also have examples of other stories on our blog, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to train even more individuals for green jobs and make a positive contribution toward climate justice.

This project will help SEI build even more leaders to drive sustainability solutions. We want to grow our Climate Corps program across the country, and storytelling is a critical piece of this we need support on.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

SEI
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Causes
Environment Community & economic development Education
Posted by
Hernan G
Hernan G.

Associate Manager, Workforce Programs and Comms

Our mission

SEI builds leaders to accelerate climate solutions. We envision a resilient world where communities thrive.

What we do

SEI is an environmental nonprofit building leaders to accelerate climate solutions. For over 25 years, SEI has partnered with schools, communities, and businesses to develop a sustainability leadership pathway from elementary school to early career. Our flagship programs educate and empower students and emerging professionals to create thriving, resilient communities.

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