Membership Strategy

Help Riverdale YMWHA develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Riverdale YMWHA
Bronx, NY, USA
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Riverdale YMWHA
Bronx, NY, USA

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Posted November 10th

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

I am running a non profit's volunteer department. As such, my volunteers are both my "employees" so I wear an HR hat, and my "clients" so I wear the marketing hat. I need assistance in finding and telling prospective volunteers about the programs we have; and attracting those who have never volunteered before.

What We Have In Place
  • We currently have members, resources, director, will and heart, which should make it easy for you to get started. We also have software to track, and manage volunteers, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to buy more food to feed our elderly population. Each meal costs are $4 to make in supplies and labor; all other costs are provided by the volunteers.

The Riverdale Y is a non profit community center that serves the Bronx, NY people ages 2 to 102. We have an early childhood program, older adult care, and everything in between. A lot of services run on volunteer labor.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Riverdale YMWHA
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Posted by
Alexandra N.

Director of Volunteer Services

Our Mission

The Riverdale Y enriches the lives of everyone in Riverdale with educational, recreational, cultural, and wellness programs, through the lens of universally-shared values central to Jewish life.

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