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Google Analytics Reporting

Help Trekkers set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Trekkers
Rockland, ME, USA
Trekkers
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Trekkers
Rockland, ME, USA

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Cause
Youth development
Skills
Data analysis Digital marketing

Posted December 3rd

Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

I know the basics of Google Analytics but looking for ways to utilize this information to help understand what's working and not for our website.

What we have in place
  • We currently have a dedicated Communications Manager, which should make it easy for you to get started. We also have access to Google Analytics, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to focus our efforts on the content of the website rather than how it's set up.

This will help us update our website to make it more user-friendly to visitors.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Trekkers
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Cause
Youth development
Posted by
Teresa V
Teresa V.

Communications & Impact Manager

Our mission

Cultivating the inherent strengths of young people through the power of long-term mentoring relationships.

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