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Logo Design & Visual Brand Identity

Help SA Charter Moms elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
SA Charter Moms
San Antonio, TX, USA
SA Charter Moms
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SA Charter Moms
San Antonio, TX, USA

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Cause
Education
Skills
Graphic design

Posted December 6th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Vector Graphic

What we have in place
  • We currently have a style guide for our brand, which should make it easy for you to get started. We also have an existing graphic that needs the wording changed, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to have more free events to help educate families on the school choices within our city.

This project will help our non-profit create a "brand" for our evergreen events that help our families and community know these free events we host exist to public.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

SA Charter Moms
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Cause
Education
Posted by
Inga C
Inga C.

Executive Director

Our mission

San Antonio Charter Moms was created to inform, empower, and advocate for quality education in San Antonio by being the most trusted information source on education in our region.

What we do

San Antonio Charter Moms helps parents and caregivers learn about lots of different schools--charter, private, magnet, and more--and how to get their kids enrolled. In 2019, they launched a school finder app with maps and filters to make it easier for parents to find schools on the go. The app is bilingual in English and Spanish, and many of the blog posts are also available in both languages. Recently, they have hosted School Discovery Day events to help families all around San Antonio to learn about schools.

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