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Website Copywriting

Help The Barnyard Sanctuary improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
The Barnyard Sanctuary
Blairstown, NJ, USA
The Barnyard Sanctuary
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The Barnyard Sanctuary
Blairstown, NJ, USA

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Animals
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Digital marketing Search engine marketing Writing

Posted December 8th

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

I am in the process of redesigning our website from this https://barnyardsanctuary.org/ to this https://tbs.violasdesk.com/

I would like compelling text for the home page and for two inside pages; About Us and Get Involved. About Us should be the story of how The Barnyard Sanctuary was started and little about the mission and vision. Get Involved should address ways to get involved (donate, fundraise, volunteer, adopt).

What we have in place
  • We have a ton of text (too much!) on our current website. But it includes all the information about the organization. I think it could be improved to add more emotion and calls to action. https://barnyardsanctuary.org/
    This is the history of how we got started: https://barnyardsanctuary.org/about-our-farm/

    This is information about how to get involved: https://barnyardsanctuary.org/how-you-can-help/

    Please feel free to change any and all of this!
How this will help
This project will save us $6,073 , allowing us to help more people who are unable to take care of their farm animals.

Our old site is so out of date and makes us look very unprofessional. I'm afraid of how this affects our ability to get donations. Our new site needs to make us look and sound professional and help us get more donations!

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

The Barnyard Sanctuary
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Causes
Animals Community & economic development Environment
Posted by
Viola S
Viola S.

Volunteer - VP of Marketing

Our mission

The Barnyard Sanctuary’s mission is to find a new home for displaced farm pets that have become homeless due to the financial, social, economical or physical well being of their current caregivers.

What we do

The Barnyard Sanctuary is a home for abused, abandoned and unwanted pet farm animals. Some, we find homes for. The rest live with us forever. We are taking this to a whole new level now. Currently on 15 acres, we plan to move to a 189 acre farm, so that we can help more animals AND start helping people as well. We will be setting up a duplicable role model for others to follow across the nation. Our vision is HUGE and INSPIRING. We would like to invite you along for the journey. :)

Testimonials

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