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Google Ads Set Up

Help Yume Africa make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Yume Africa
Atlanta, GA, USA
Yume Africa
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Yume Africa
Atlanta, GA, USA

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Cause
Education
Skills
Digital marketing Search engine marketing

Posted December 8th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

I have recently received the Google Ads grant, but I don't know how to use it.

What we have in place
  • We currently have some metrics from our website service provider for this year, which should make it easy for you to get started. We also have nothing else as we are a new organization but, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to purchase school supplies and offer tutoring classes for more children in need.

We are a young organization supporting education in Africa and would like to reach more people to our cause. Education opens the door to countless opportunities, but a lot of kids cannot have access. Having the Google Ads grant will help us achieve the goals to raise awareness and help more kids succeed.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Yume Africa
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Causes
Education Community & economic development
Posted by
MK
Madeleine K.

Founder and Board member

Our mission

Yume Africa's mission statement is to support and promote education of children and youth in Africa, thereby fighting poverty, fostering economic growth and preparing the leaders of tomorrow.

What we do

1. Sponsoring program
2. Tutoring program
3. Refugees Children Assistance

Testimonials

Read the Impact Story
(No testimonial has been submitted by Madeleine)
(No testimonial has been submitted by Jon)
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