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Marketing Channel Plan

Help Operation Refuge by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
Operation Refuge
Inkster, MI, USA
Operation Refuge
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Operation Refuge
Inkster, MI, USA

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Cause
Community & economic development
Skills
Digital marketing Marketing

Posted May 11th

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Marketing Channel Plan

Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
Additional details

We are looking to bolster our most active platform-Facebook-and make that engaging and interactive. We are absolutely open to shifting to the best platform that is recommended.

What we have in place
  • We currently have access to our facebook profile, which should make it easy for you to get started. We also have images, and the ability to provide any other information you need.
How this will help
This project will save us $1,500 , allowing us to dedicate more funding to building capacity.

We must have a presence that is professional, engaging, and interactive. We want to attract the right candidates and convey the fullness of our organization to potential funders and volunteers.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About the org

Operation Refuge
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Causes
Community & economic development Education Youth development
Posted by
Cassy J
Cassy J.

Strategist and Brand Management

Our mission

Operation Refuge Inc. is a Nonprofit 501c3- headquartered in Inkster, Michigan. Our Mission is mobilizing collaborative efforts with philanthropy, business, grassroots community organizations and its citizens with the belief that we are able to assist in creating an incredible future for all.

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