Logo Design & Visual Brand Identity

Help Independent International Legal Advocates elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Independent International Legal Advocates
New York, NY, USA
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Independent International Legal Advocates
New York, NY, USA

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Posted June 26th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have a logo ready to go: what we are very eager for are visual branding guidelines and a visual identity branding design.

What we have in place
  • We already have a logo, and clear idea of a brand identity that combines the professional formality of international law with the dynamic and innovative change that IILA represents. We have the text of a number of core marketing documents, and a number of board members with brand management backgrounds - and we are available at all times to collaborate on this project!
How this will help
This project will save us $3,002 , allowing us to work with a client on another project to protect human rights and support sustainable development in 2 developing countries in Southern Africa.

Working within public international law means working for developing States across the globe in this complex and very professionalized world of international law. For these clients and to attract key donors within this area, it is vital that our brand identity immediately exhibits the expertise and professionalism we will embody in order to allow us to support our clients to have their voices heard in making and benefitting from international law.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Independent International Legal Advocates
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IILA A.

Global Fairness Through Global Law

Our mission

IILA acts as pro bono in-house counsel for developing States on vital areas of international law matters - from human rights to trade to the environment to working on the borders of land and sea. IILA gives the voices and goals of these peoples the tangible benefits that international law can bring.

What we do

IILA is a non-governmental organization founded to increase the capacity of public international law departments of our Clients, primarily of developing States, to participate in the growing and vitally important field of public international law.

At its core, IILA acts as supplemental "in-house counsel" for those States needing support in the expanding and vitally important field of public international law. Through the work of our legal advisers and our network of affiliated experts IILA builds capacity for our Clients.

IILA's Clients must address a wide range of topics within public international law. The key to IILA's capacity building activities is in providing our Clients with a range of integrated and holistic training, research and advice - but all undertaken from the unique vantage point of "in-house counsel".

Testimonials

Edith was fantastic, providing me with lots of ideas and guiding me with her superior knowledge in the fields we were working on. As I told Edith on several occasions, she pushed me to be even more professional given her exemplary work.
IILA A.
IILA A.

Global Fairness Through Global Law

Logo Design & Visual Brand Identity Project

Working with IILA has been absolute pleasure from start to finish. I thoroughly enjoyed assisting in the brand development of this organization. Instructions and feedback were provided in a timely manner and he was very open to my suggestions and ideas, and very accommodating to my schedule - which all made this process very fun and valuable.
Edith W.
Edith W.

Visual Designer

The pixel