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Marketing Strategy

Help Friends of Family Farmers * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Friends of Family Farmers
Salem, OR, USA
Friends of Family Farmers
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Friends of Family Farmers
Salem, OR, USA

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Cause
Environment
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Communications Marketing

Posted November 30th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have ~8000 people on our email list which should make it easy for you to get started. We also have one dedicated person and the ability to provide any other information you need.
How this will help
This project will save us $1,973 , allowing us to Use that money toward either getting set up with another database management system, or upgrading our website.

We have no dedicated Marketing person on staff and I'm a beginner. All our marketing so far needs to be reevaluated and upgraded.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Friends of Family Farmers
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Causes
Environment Animals Community & economic development
Posted by
Shari S
Shari S.

Executive Director

Our mission

The voice for Oregon's family farmers who responsibly steward the land and feed our communities.

Testimonials

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Shari S.
Shari S.

Executive Director

Marketing Strategy Project

(No testimonial has been submitted by Melanie)
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