Website Audit

for  Seedleaf
Lexington, KY, USA
Posted by
Ryan K.


Posted Date
Aug 9, 2019
Virtual volunteer opportunity
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3 applications submitted

Impact statement
This project will save us $6,772 , allowing us to care for 2-3 community gardens in 2020!

Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
Additional Details

We are offering a composting service--is it clear how this works, and how folks can sign up?
Our donations page feels cluttered to me, but I don't know what we can live without there..
Our layouts are very spare, but we have so many great photos to share. How much is too much?
Also, we do not have a lot of quality photos. Can you help me determine how to be strategic about our amateur photos?

What We Have In Place
  • We currently have a basic website and time to make it better, which should make it easy for you to get started. We also have loads of photos and a willingness to remove things, and the ability to provide any other information you need.
How This Will Help

Heading into fundraising season, we want to make our story more salient, more pertinent. We want visitors to our website to know how to get to our workshops and volunteer events as simply as possible

Project may require a short interview with the organization.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Our Mission

The mission of Seedleaf is to nourish communities by growing and sharing food.

What We Do

Seedleaf cares for 14 free u-pick community gardens, and manages compost from 35 area restaurants and kitchens.

Our project is sponsored by:

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