Logo Design & Visual Brand Identity

Posted by
Jonathan W.

President & CEO

Posted Date
Sep 8, 2019
Location
Virtual volunteer opportunity
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1 application submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to invest in our donor development to increase our speed to market.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are in the process of transitioning from the Battleship IOWA Museum to the National Museum of the SurfaceNavy. We have a very early on logo that was done prior to the capital campaign package and the master planning document. We want to have a look at the logo and branding package to either create a new logo and branding package or update existing and create the branding package around this.

What We Have In Place
  • We currently have capital campaign package and master plan, which should make it easy for you to get started. We also have an established museum mission, and the ability to provide any other information you need.
How This Will Help

Our transition to the National Museum of the Surface Navy will broaden our target audience to include more tourists, families, and potential a greater impact. This project will allow us to finally set in stone our solid branding effort around the new National Museum.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

National Museum of the Surface Navy is a forward thinking community oriented museum located aboard the iconic Battleship IOWA at the Port of Los Angeles - our nation's busiest seaport. The National Museum of the Surface Navy raises awareness on the importance of the Surface Navy's role in international relations and American culture through education, veterans, and community programs.

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