Copywriting

Posted by
Nolan P.

Director of Development

Posted Date
Sep 10, 2019
Location
Virtual volunteer opportunity
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3 applications submitted

Impact statement
This project will save us $4,212 , allowing us to continue our day-to-day fundraising operations while greatly expanding our ability to reach individual donors through this case for support.

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

This is writing for the Ella Baker Center's first ever fall "case for support." We raise most of our funds from foundations, and aim to increase our gifts from individual donors in coming years. This document is critical in helping us get started. We'd love your support!

What We Have In Place
  • We currently have a recent concept paper, which should make it easy for you to get started. We also have many grant reports, and the ability to provide any other information you need.
How This Will Help

We are hoping to diversify our revenue streams (we are currently 90% foundation funded) and build grassroots power through individual giving. By building relationships with donors to grow overall revenue and build network power, we will be able to put more resources toward shifting public dollars away from police and prisons and toward community-led alternatives.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

To advance racial and economic justice to ensure dignity and opportunity for low-income people and people of color.

What We Do

Our country faces a huge crisis in our justice system. The United States locks up more people than any other nation on the planet, a disproportionate number being low-income people of color. In this time of massive budget cuts across the country, state after state is sacrificing family and community safety nets, most markedly our schools. Yet, politicians continue to invest billions into jails and prisons that fail to help people get their lives back on track nor help make our communities safer.

At the Ella Baker Center we believe that in order for all communities to flourish this investment in incarceration over education must stop. To this end, we mobilize coalitions and advocate for policy solutions that put people first. In California our tactics have helped to cut the youth incarceration rate by 80% over the past ten years, and have gained passage of countless bills that foster humanity and care in the juvenile justice system. We're now taking our organizing skills to the national stage with the aim of reducing the U.S. incarceration rate by half while building a society where all individuals have access to the opportunities and services they need to thrive.

Our project is sponsored by: The San Francisco Foundation

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