Membership Strategy

Help Therapeutic Ranch for Animals and Kids (TRAK) develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.

Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

TRAK is revamping our membership program and will be requiring memberships for all participants in the future. In addition, we will be increasing our yearly membership fees from $50 to $75. We need a two-part strategy. First, to engage our current members to participate in the new membership program. Second, to recruit new members and enhance the benefits of our new membership program.

What We Have In Place
  • We currently have the foundation for a successful membership program, which should make it easy for you to get started. We also have staff that are excited to implement the program, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to feed and care for two of our horses for one year.

This project is important to us as we are aiming to give our members the best possible experience and the most value out of our programs. Currently, we have separate volunteer and membership programs. Combining those programs will allow us to add more benefits to our membership and simplify the process for the staff.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Posted by
Jordyn C.

Development Assistant

Our Mission

Strengthening kids and community through animal interaction. Program is focused on children with and without specific challenges. The focus of the program is to offer participants opportunities to provide service to people and animals of the community. Participants will receive specific educational skills, business, and vocational training that will aid in their efforts to help themselves, each other and their community.

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