Social Media Strategy Sessions

Help Year Up Greater Philadelphia use their social media presence most effectively through brainstorming and planning sessions.
Year Up Greater Philadelphia
Philadelphia, PA, USA
Skills
Social Media

Posted November 12th

Social Media Strategy Sessions

Project Details

What We Need
  • 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A written summary of goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: this project does not include the creation of social media posts or digital graphics
What We Have In Place
  • We currently have a dedicated staff person for social media and marketing, which should make it easy for you to get started. We also have Sprout Social, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to focus our financial resources on our students and what they need.

This will help us to better engage with the demographics we serve, and hopefully get more students interested in and joining the program.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 5 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Assessing current state of any existing social media activities & strategies
  • [Suggested Session] Prioritizing social media channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About The Org

Posted by
Taylor R.

FAO Schwarz Social Impact Fellow (Marketing)

Our Mission

Year Up's mission is to close the Opportunity Divide by ensuring that young adults gain the skills, experiences, and support that will empower them to reach their potential through careers and higher education.

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