Would like to revisit and rebrand the way individuals talk about the organization. What stories are we missing that can captivate volunteers to come on board. Additionally, looking at the way program staff talk about the agency as a whole. Are we utilizing all our talents in order for us to bring in more volunteers to the table.
We would like to know if we are capturing the messaging or storytelling that the community wants to hear. With each individual speaking on their experiences within the agency there can be information that is omitted. This project will help us create a story that can be utilized by all. Additionally, each staff member will then be able to see how they can weave their own stories to the agency as a whole in order to make it more personal.
We help low-resourced, high-potential first generation students get in, stay in, and graduate from a four-year college. We do this by providing academic support, mentoring, and exposure to a broader world.