Social Media Strategy Sessions

Help PMD Alliance use their social media presence most effectively through brainstorming and planning sessions.
PMD Alliance
Tucson, AZ, USA
Skills
Social Media

Posted November 19th

Social Media Strategy Sessions

Project Details

What We Need
  • 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A written summary of goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: this project does not include the creation of social media posts or digital graphics
Additional Details

Looking to refine our Facebook strategy. Currently we use FB ads to promote online and in-person events, and our page for general information. We have 1 private group for a specialty audience as well. Our page follows have stalled and I don't think our ad audiences are targeted enough.

What We Have In Place
  • We currently have visual brand book and messaging guidelines, which should make it easy for you to get started. We also have Salesforce database, graphic designer, and web developer, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to educate more people with Parkinson's about life beyond their diagnosis via our online or in-person workshops.

More and more of our target audience is using Facebook and other social platforms, and we need both a strategic presence and growth plan to use these platforms to grow our audience and get the word out.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 5 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Assessing current state of any existing social media activities & strategies
  • [Suggested Session] Prioritizing social media channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About The Org

Posted by
Andrea M.

VP, Community Engagement

Our Mission

Parkinson & Movement Disorder Alliance provides opportunities to learn, live life more fully and connect with community every day.

We do this by providing dynamic education, community and capacity building. We support people impacted by Parkinson disease and other movement disorders and those who care about them.

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