We are a small organization (2 full time staff, 1 part-time staff member) that advocates for policy change around the segregated school system in New York City. We post articles and comments on policy regularly on Facebook and Twitter, and would like guidance on the relevance for our audience and how to measure and increase the impact that we're having on social media.
We don't have anyone on our staff with a background in how to use social media for our organization's purposes, so it would be helpful to have a professional guide us in how to make a bigger impact.
New York Appleseed expands opportunity by addressing disparities in New York City and its greater metropolitan area. We collaborate with volunteer lawyers and other professionals, business leaders, government officials and community advocates to identify issues, conduct research and advocate for solutions. We organize public-private partnerships, publish our findings and encourage project replication. New York Appleseed is a non-partisan, independent voice for reform.