One of our programs has recently expanded to cover the entire city of Boston vs. the five neighborhoods we were responsible for. 85% increase in the program. At the same time, were seeing declines in referrals for our meals and home care programs. I set up adwords when I first started here but I didn't really know what I was doing. Need someone to go through our ads and keywords and tune them up.
Also need to set up adwords for an annual fundraiser we hold. We're changing the name this year.
So many seniors, family members, social workers and health care professionals turn to the internet to find the resources they need. Having an effective adwords strategy will enable us to cut through all of the noise and stay top of mind with those looking for aging services.
Ethos is a private, not-for-profit organization that promotes the independence, dignity, and well-being of the elderly and disabled.
Ethos achieves its mission through the coordination and delivery of high-quality, affordable home and community-based care.
In all aspects of its work Ethos supports family caregiving, fosters social interaction and respects cultural diversity.