Logo Design & Visual Brand Identity

Help The Wildwoods Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Wildwoods Foundation
Los Angeles, CA, USA
Cause
Environment

Posted January 21st

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our 20th-anniversary event is coming up and we need someone to help us mastermind the design of our event logo and collateral: social media template, invitation postcard, and event booklet.

What We Have In Place
  • We have samples of previous event collateral as a reference, plus a clear list of the deliverables we need.
How This Will Help
This project will save us $4,817 , allowing us to focus on our programmatic work of getting kids and families outdoors.

It's our 20th anniversary. You only get one shot at that.

We have excelled in the past few years at putting on an amazing event, but we need to kick our ticket-selling ability up a notch. These tools can help us do that.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

The mission of the Wildwoods Foundation is to equip the children, families, and educators of Los Angeles to practice the principles of ecology in creating sustainable, harmonious communities.

What We Do

The Wildwoods Foundation provides nature-based programs to schools and families across Los Angeles to help teach and to help address Nature Deficit Disorder.

As we like to say, "It's not about us saving nature. It's about nature saving us."

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