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Google Analytics Reporting

Help Midwest Grows Green set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Midwest Grows Green
Madison, WI, USA
Midwest Grows Green
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Midwest Grows Green
Madison, WI, USA

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Cause
Environment
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Data analysis Digital marketing

Posted February 18th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

Midwest Grows Green needs help setting up Google Tag Manager on MidwestGrowsGreen.org and Lawnandland.org so we can track downloads of its factsheets and other resources.

What we have in place
  • We currently have Google analytics set up for both accounts, which should make it easy for you to get started. We also have a Google Tag Manager account, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to better understand who's downloading our sustainable landscaping resources

We report on downloads of our resources to grants and other supporters. Having Google Tag Manager set up will significantly help with this reporting.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Midwest Grows Green
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Causes
Environment Education Health & nutrition
Posted by
Ryan A
Ryan A.

Sustainable Communities Manager

Our mission

Midwest Grows Green accomplishes large scale behavior change by sharing pesticide and fertilizer reduction information at critical places where lawns influence our lives.

Testimonials

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