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Visual Brand Guide

Help Read-Aloud Volunteer Program provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Read-Aloud Volunteer Program
San Pablo, CA, USA
Read-Aloud Volunteer Program
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Read-Aloud Volunteer Program
San Pablo, CA, USA

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Cause
Education
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Graphic design

Posted May 4th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We have a logo, letterhead and business cards, but I would like an explicit style guide to refer to when directing my co-workers to come-up with new copy. I would like a consistent look to come out of our office that is professional looking, but relates (a little) to our mission.

What we have in place
  • We have a rudimentary style guide and square logo to help you get started. We also have examples of our letterhead, business cards, meeting agendas and minutes to give you an idea of the basic items to come out of our office and may need to get updated or can be the basis of a new style guide.
How this will help
This project will save us $4,212 , allowing us to continue with our work of reading with kids and getting them books, and giving us a starting place for new physical and online content.

As new people join the organization and start writing with our voice, we need to give them guidance on how that should look like. We want a consistent, professional looking identity that also reflects our mission, and allow for eye-catching graphics. It would be great to be able to say to my coworkers: "This is how a ___ letter should look like, don't re-invent the wheel." This would save them time, and me frustration.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Read-Aloud Volunteer Program
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Causes
Education Diversity & inclusion Youth development
Posted by
Crystal M
Crystal M.

Executive Director

Our mission

Read-Aloud Volunteer Program is a relationship-based program that fosters in children the joy and love of learning through reading and story-telling.

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