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This project was completed on Jun 5, 2020
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Matched with Michael R.
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See the Impact story
Website Audit
Institute for Humane Education
Institute for Humane Education
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Website Audit
Project details
What we need
- Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
- Clear articulation of the Organization’s goals for the website
- Recommendations for improvements to help achieve the Organization’s desired goals
- Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details
Greetings!
Here are a few extra details:
We would like to include SEO audit/assessment, if possible.
In the audit, if possible, we'd like to include special focus on landing pages for our Solutionary Guidebooks (2) and our Graduate Programs. The main reason for this is because our conversion rates are low. Visitor numbers decent, but conversion numbers low in comparison.
Thank you!
What we have in place
- We currently have google analytics data & google ad grant data, FB mkt data, which should make it easy for you to get started. We also have report provided by marketing contractor w/results of past 3m, and the ability to provide any other information you need.
How this will help
This project will save us $2,551 , allowing us to improve our site so that we can reach more educators and youth - providing both with the tools they need to solve problems using a solutionary lense/systems thinking - transforming education & world.
If teachers/educators/parents/youth/changemakers can find our website, be inspired to take action by downloading our free resources & guidebooks (one for teachers/parents & one for students) - watching our videos, applying to our grad programs, IHE will be on track to train educators to bring humane ed to classrooms & through the solutionary process, teach studs how to solve our unprecedented global issues w/out harming people, animals & the environment, educating a generation of solutionaries.
Project plan
Posted by
Kim C.
Operations Manager
Our mission
To create a just, humane and sustainable world through education.
Testimonials
It was such a pleasure working with Michael on this project. We were so impressed with the high level of knowledge, professionalism, and experience, as well as his ability to communicate and explain highly technical concepts in ways that were easy to understand. The benefits and impacts to our organization are numerous, significant and will support & enable our success well into the future. I can't say enough about how grateful we are to have this opportunity to work with Mike through Catchafire. Thank You!
Great group of individuals. Nice to work with such a nice organization. I am looking forward to providing them with much more value in the near future with their digital marketing challenges!
