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Logo Design & Visual Brand Identity

Help Grass Lake Sanctuary elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Grass Lake Sanctuary
Dexter, MI, USA
Grass Lake Sanctuary
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Grass Lake Sanctuary
Dexter, MI, USA

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Cause
Human services
Skills
Graphic design

Posted May 31st

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

To update our visual branding style guide and create and updated high-resolution logo.

What we have in place
  • We currently have a outdated visual brand identity and couple of logos, which should make it easy for you to get started. We also have longtime members with historical brand understanding, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to beautify the grounds to enhance our retreat experience for our participants.

We are celebrating 10years of service and want a refresh to kick off the next 10 years of quality service.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Grass Lake Sanctuary
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Causes
Human services Environment Health & nutrition
Posted by
Tom E
Tom E.

Executive Director

Our mission

The Mission of Grass Lake Sanctuary (GLS) is to provide a retreat space, post-medical life-balance care, strategic relationship building, and ongoing evidence-based healthy living programs for cancer survivors to establish balance and connection within their personal and natural worlds and become their own agents of change.

What we do

We Offer Life-Changing Retreats in a Nature Setting. Our flagship program helps cancer survivors who are stuck in a post-treatment depression get their lives back and go on to be their own agent for change. We achieve this through an initial three day retreat followed by support-circles and peer-mentorship training.

Testimonials

Read the Impact Story
I found Christine to be a great listener and professional in her approach to delivering a product that we were looking for. Right away she was able to reflect the essence of what was important to us and then capture that in her designs. I recommend working with Christine to anyone.
Tom E.
Tom E.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Christine)
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