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Google Ads Set Up

Help Walk-In Counseling Center Inc make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Walk-In Counseling Center Inc
Minneapolis, MN, USA
Walk-In Counseling Center Inc
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Walk-In Counseling Center Inc
Minneapolis, MN, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted July 14th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We want to get the word out in Minnesota that our free counseling services are available to anyone who needs us - and make sure they know how to call in.

What we have in place
  • We currently have a fully operational website, which should make it easy for you to get started. We also have good SEO already, staff ready to help,, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to put advertising dollars into small local media outlets, which better reach Spanish speakers

Because of the COVID-19 pandemic, we've had to start delivering our free mental health counseling services by phone and computer instead of in person. We are concerned that not enough people know that we are still here delivering services.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Walk-In Counseling Center Inc
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Cause
Human services
Posted by
Heather M
Heather M.

Director of Development

Our mission

Walk-In Counseling Center has provided free, anonymous, no-appointment counseling in the Twin Cities since 1969.

Testimonials

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