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Google Ads Set Up

Help Downtown Women's Center make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Downtown Women's Center
Los Angeles, CA, USA
Downtown Women's Center
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Downtown Women's Center
Los Angeles, CA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted August 17th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We are looking for an experienced Google Ad's manager to help us set up our Google Ad's account and train staff to manage this tool. Google Ads will be to highlight MADE by DWC, a social enterprise operated by the Downtown Women's Center in Los Angeles. We have received a grant for $10,000/mo for Google Ads, and will be using this grant to fund our campaigns.

What we have in place
  • We currently have a $10,000 Google Ad Words Grant, which should make it easy for you to get started. We also have support from our team, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to focus on providing better job training opportunities and mentorship, instead of focusing on marketing efforts. It will also allow us to gain expertise

MADE by DWC is a social enterprise dedicated to providing jobs and training opportunities for women experiencing homelessness in Los Angeles. Our Home & Gift Collection features a variety of home goods, such as candles, soaps and bath salts, all made in-house by women in our program. Each purchase allows us to provide up to 300 hours in training for every women who works with us. Google Ads will allows us to grow our reach, and increase our impact, using funds to serve more women.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Downtown Women's Center
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Causes
Housing & homelessness Community & economic development Gender equity & justice
Posted by
ZG
Zarina G.

Social Enterprise Retail & Brand Manager

Our mission

To provide permanent supportive housing and a safe and healthy community fostering dignity, respect, and personal stability, and to advocate ending homelessness among women

What we do

Founded in 1978, the Downtown Women's Center is the only organization in Los Angeles exclusively dedicated to addressing the needs of women overcoming poverty and homelessness in Skid Row.

Testimonials

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