Marketing Channel Plan

Help Mission Kids Co-Op by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
Mission Kids Co-Op
San Francisco, CA, USA
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Mission Kids Co-Op
San Francisco, CA, USA

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Posted September 16th

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Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
Additional details

We are looking for some direction on how to market our preschool during this pandemic. Our normal channel of having open house and giving live tours is no longer an option. We would like to understand best way to market our preschool

What we have in place
  • We are currently operating in person classes and a virtual program.
    In January we will be moving our school to a permanent location that is under reconstruction. We are launching a new website/logo/tag line/ colors etc. in December.
    We need to understand how to market our school for 2021/22 school year as our expansion will double the size of our intake.
How this will help
This project will save us $1,500 , allowing us to offer tuition assistance to families in need

We serve 51 percent low income families and would like them to have access via marketing to our information

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About the org

Mission Kids Co-Op
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Our mission

Mission Kids provides exceptional bilingual, multicultural, community-based early care and education, fostering respect and love of learning, to income diverse families of San Francisco.

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