Back to all projects

Google Ads Set Up

Help National Network for Youth make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
National Network for Youth
Washington, DC, USA
National Network for Youth
Unfollow
Log in to follow
National Network for Youth
Washington, DC, USA

0

Live Projects

25

Matched Projects
11 Followers
Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted September 22nd

Share this project:
Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a Google Ads account, which should make it easy for you to get started. We also have goals, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to focus on advocating for policies and practices that improve the lives of youth and young adults experiencing homelessness.

Setting up Google Ads will allow us to reach a bigger audience and attract additional supporters (youth service providers, policy makers, donors, etc.)

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

National Network for Youth
Unfollow
Causes
Housing & homelessness Human services Youth development
Posted by
Darla B
Darla B.

Executive Director

Our mission

The National Network for Youth is mobilizing the collective power and expertise of our national community to influence public policy and strengthen effective responses to youth homelessness in America and beyond.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Darla)
NN4Y is a fantastic organization doing amazing things for youth experiencing homelessness. I could not have asked for a better partner in this project!
Lisa E.
Lisa E.

Marketer / Content Creator

The pixel