Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
The project: Create two ad campaigns using Namati's Google Ad Grant; one focused on Namati generally and the other specifically tailored to align with our year end fundraising appeal. The goal of both campaigns is to increase traffic to our website and donations.
Timeline: The Namati general campaign should be live by the end of October and the year end fundraising campaign should be live by December 10th (but can be created before then).
What we have in place
- Functional website for Google Ads
Google ad grant awarded with basic set up
Clear goals for our marketing efforts
Staff to devote time to continuing Google Ads strategy
How this will help
This project will save us $3,486 , allowing us to put more dollars towards communities in which we work; they are taking on some of the greatest justice challenges of our time.
This project will help us to raise awareness about meaningful access to justice and increase support for the legal empowerment movement.
Project plan
Our mission
These are dark days if you care about justice. Power and wealth are extremely concentrated. Authoritarianism and nativism have gained ground. And we are speeding towards environmental collapse.
Law is supposed to be one of our most powerful tools for advancing justice. But for billions of people around the world, the law is broken. It's an abstraction--or worse, a threat. Namati and members of the Global Legal Empowerment Network advance justice by equipping people to know, use, and shape the laws that affect them.
Testimonials
(No testimonial has been submitted by Amanda)
(No testimonial has been submitted by Andrea)