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Google Ads Set Up

Help The Fashion Foundation make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
The Fashion Foundation
West Babylon, NY, USA
The Fashion Foundation
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The Fashion Foundation
West Babylon, NY, USA

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Cause
Community & economic development
Skills
Digital marketing Search engine marketing

Posted October 23rd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have A google account, which should make it easy for you to get started. We also have google analytics, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide 140 children with backpacks filled with school supplies and holiday gifts!

Setting up Google Ads and G-Suite for nonprofits will help our organization tremendously! We need to drive traffic to our website which is something we haven't been able to master. The more people that go to our site, the more items people buy, the more children we can support!

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

The Fashion Foundation
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Causes
Community & economic development Education
Posted by
amanda m
amanda m.

President and Founder

Our mission

We're eliminating fashion waste to help local children in need.

What we do

We get designers around the world to donate product they no longer need to. With the proceeds from sales, we provide local children in need with new school supplies, art supplies, clean uniforms, holiday gifts and more. To date, we've saved over 50,000 pounds of designer merchandise and impacted over 10,000 children in New York!

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