Illustration

Help Fundacion Paraguaya bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their organization.
Fundacion Paraguaya
Asuncion, Paraguay
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Fundacion Paraguaya
Asuncion, Paraguay

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Posted October 22nd

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Project details

What we need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
Additional details

We use illustrations that portrait the different activities of the Poverty Stoplight for our marketing and training materials. We now want to expand our library of available illustrations to include more activities related to our projects.

What we have in place
  • We currently have clear illustration concepts, which should make it easy for you to get started. We also have examples of brand illustrations, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus our attention on improving our marketing content and training resources, knowing the visual part will be in good hands.

Illustrations from the activities we carry out as part of the Poverty Stoplight make it easier for partners to understand the effort behind each project, while at the same time protects our beneficiaries and staff from being use for marketing or training materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
2
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
3
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About the org

Fundacion Paraguaya
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Our mission

Our Mission:

To develop and implement practical, innovative and sustainable solutions, which eliminate poverty and create decent living conditions for every family.

Our Vision:

A world without poverty where we all want to live.

What we do

Fundacion Paraguaya is a self-sufficient, non-profit social enterprise, which since its foundation in 1985 has spearheaded microfinance and entrepreneurship in Paraguay.

Our goal is to eliminate multidimensional poverty and create decent living conditions for families through four inter-related strategies:

1) A microcredit program;
2) An entrepreneurial education program for children and youth;
3) A financially self-sustainable farming high-schools program;
4) Poverty Stoplight, an innovative framework for activating the potential of individuals, families, and communities to tackle poverty.

The goal of eliminating multidimensional poverty is woven into every activity we do, whether it's microfinance to alleviate income poverty, entrepreneurship training to teach children and youth how to avoid poverty traps, or financially self-sustainable education that breaks down cost barriers for students to stay in school.

To do this, we have developed the Poverty Stoplight, a framework that allows our clients and their families to self-diagnose their situation and develop their own poverty-elimination strategies, based on their motivation and skills.

This Poverty Stoplight has been implemented in 29 countries through our different partners. It is used in various settings, including governments, NGOs, and private businesses. We help organizations from all over the world to adopt the Poverty Stoplight and empower their employees, clients or beneficiaries to overcome poverty.

Testimonials

Bruna was extremely insightful and creative. With little guidance, she understood what were looking for and was able to deliver work that will positively impact our presentations and the way we interact with partners.
Tania M.
Tania M.

Knowledge Management

Illustration Project

Tania was very supportive and helpful with directions of what they needed, she trusted my work and creative vision for this project.
Bruna A.
Bruna A.

Volunteer

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