Marketing Strategy Consultation

Help Resilience1220 brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Resilience1220
Evergreen, CO, USA
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Resilience1220
Evergreen, CO, USA

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Posted January 20th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have rapport with local schools, clubs and organizations., which should make it easy for you to get started. We also have 19 months of experience with marketing, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to provide more free counseling to youth

One of our biggest challenges is getting word out about our program to remote and/or more conservative towns in the mountain areas. We are trying to promote our services to youth, adults, educators, etc. and also raise money for our program

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Resilience1220
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Our mission

To provide free mental health counseling for youth ages 12-20 in the mountain area west of Denver.

What we do

individual counseling, support groups, outreach to reduce the stigma of using mental health services

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