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Instagram Set Up & Strategy

Help Healthy Communities Of The Capital Area use Instagram to engage with their community and expand their network of supporters.
Healthy Communities Of The Capital Area
Gardiner, ME, USA
Healthy Communities Of The Capital Area
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Healthy Communities Of The Capital Area
Gardiner, ME, USA

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7 Followers
Cause
Health & nutrition
Skills
Digital advertising Social media

Posted January 22nd

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We have an Instagram account but could definitely be using it better. Our posts get around ~35 views each, which is not worth the time we're putting into creating posts. Frankly Facebook could use more likes and follows as well. Thanks for any help! https://www.instagram.com/hcca_me/

What we have in place
  • We currently have An instagram handle and 250 followers, which should make it easy for you to get started. We also have themes planned monthly and a Canva account, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to use the money to support local youth programs and incentivize community partners to engage in our mission

With COVID, social media is one of the best/only ways for us to reach our community. We want to engage people in events and encourage them to act, but boosting posts has only led to awareness, not action, and we are struggling to build our audience. Our tobacco prevention, substance misuse and activity and positive relationship with food missions rely on us engaging with the community.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Healthy Communities Of The Capital Area
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Cause
Health & nutrition
Posted by
ED
Elizabeth D.

Tobacco Prevention Coordinator

Our mission

Healthy Communities of the Capital Area Mission: to convene and support people, organizations, and communities to collaborate on quality of life and public health issues.

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