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Marketing Strategy Consultation

Help Friends of SCRAP, Inc brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Friends of SCRAP, Inc
San Francisco, CA, USA
Friends of SCRAP, Inc
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Friends of SCRAP, Inc
San Francisco, CA, USA

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Marketing

Posted January 24th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have someone of staff fully committed to working with you, which should make it easy for you to get started. We also have an amazing organization with a committed following, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to use that money to invest in supplying arts education programs to children in underserved communities.

Our organization provides multiple services to the community and a marketing plan will allow us to understand the different kinds of stakeholder we have and how best to communicate with them.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
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Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Friends of SCRAP, Inc
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Causes
Environment Arts & culture Education
Posted by
Danielle G
Danielle G.

Programs Manager

Our mission

SCRAP's mission is to stimulate creativity and environmental awareness in children and adults through promoting the creative reuse of materials that traditionally have been discarded as waste.

What we do

We accept material donations of textiles, paper, plastic, wood, metal, and miscellaneous arts & crafts items in good condition, we then sort them and price them at low-cost for teachers, artists and crafters in general.

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