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Instagram Set Up & Strategy

Help Regenerating Our Offspring Through Stories, Inc. use Instagram to engage with their community and expand their network of supporters.
Regenerating Our Offspring Through Stories, Inc.
Glenside, PA, USA
Regenerating Our Offspring Through Stories, Inc.
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Regenerating Our Offspring Through Stories, Inc.
Glenside, PA, USA

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Cause
Arts & culture
Skills
Digital advertising Social media

Posted January 26th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
What we have in place
  • We currently have an instagram account, which should make it easy for you to get started. We also have upcoming postings, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on our budget.

This project is important because it will help to keep our followers informed..

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Regenerating Our Offspring Through Stories, Inc.
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Causes
Arts & culture Community & economic development Youth development
Posted by
Joann F
Joann F.

CEO

Our mission

To use the art of storytelling to promote literacy in order to reach the various types of learners in a multicultural society.

We believe in reaching one youth at a time. For Real!

What we do

ROOTS, Inc. programs and activities draw on the belief that 1) stories are powerful, 2) stories have the potential to spark creativity and imagination 3) it is important to teach children to be storytellers and readers so that they can appreciate and grow in their culture. We use the art of storytelling in the classroom, theatre and to help our seniors with their precious memories.

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