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This project was completed on May 5, 2015
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Matched with Megan M.
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See the Impact story
Brand Messaging
RYSE Center
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about our organization’s identity, constituents, and mission, vision and values.
- Creation of taglines and talking points to help us communicate clearly and concisely the work of the larger organization as well as the five specific program areas.
- Recommendations on tailoring our messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
- Tailoring our message for different audiences (young people/members, electeds, funders, parents, larger community)
What we have in place
- We currently have a strong organizational infrastructure, which should make it easy for you to get started. We also have time, creativity, dedicated staff capacity, and the ability to provide any other information you need.
How this will help
This project will save us $960 , allowing us to provide scholarships for 2 young people, ages 14-20, to become part of the year-long RYSE Leadership Team.
In order for RYSE to achieve our long-term vision, we must be able to share the complexity and depth of our program model, elevate the culture and values that permeate all aspects of our organization, and inspire others to see and engage young people as partners, leaders and drivers of change and transformation. People ask for an elevator speech and we ask them to sit down and put their feet up because it may take awhile. Without your support, we're afraid this gem of an organization will stay hidden because we can't communicate all we do.
Project plan
Posted by
Kimberly A.
Executive Director & Co-Founder
Our mission
RYSE creates safe spaces grounded in social justice that build youth power for young people to love, learn, educate, heal and transform lives and communities
What we do
RYSE was born out of a youth organizing movement initiated in 2000 in response to a string of homicides amongst youth near Richmond High School that galvanized students to take action to address the violence and lack of safety at school and in the community. Students organized vigils and community forums with over 1,500 youth and community members, met and worked with local officials and stakeholders on a comprehensive assessment of youth-identified priorities and solutions, culminating in the RYSE Youth Center (RYSE), which opened its doors on October 18, 2008.
RYSE's primary strategies to influence change include: (1) create programs grounded in racial justice and oriented towards systems change and system transformation, (2) involve young people in all levels of organizational design, program implementation and evaluation, (3) develop integrative strengths programming that allows for multiple points of entry and engagement while still feeling like "one program" both on and offsite, (4) incorporate popular education in all aspects of RYSE programming, (5) utilize media, arts and culture in all aspects of programming, (6) build youth capacity to outreach, engage, advocate for and develop program design based on harm-reduction, restorative justice, and trauma-informed best practices, and (7) utilize cross-sector, cross-community collaboration.
Now five years old, RYSE is serving just over 1,750 members, ages 13-21. RYSE offers programs in media, art and culture; leadership and organizing; education and career; community health and wellness; and youth justice and supports for system involved youth and we strive to ensure that young people continue to be the drivers of program design and implementation.
Testimonials
(No testimonial has been submitted by Kimberly )
RYSE has a great mission, with a lot of local involvement with young people. I had a great time helping them communicate the impact of their work beyond their four walls!
