Website Audit

Help The Education Trust-West assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
The Education Trust-West
Oakland, CA, USA
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The Education Trust-West
Oakland, CA, USA

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Posted May 3rd

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

- Communicate our priority work and associated resources clearly to external audiences

What we have in place
  • We currently have key outcomes and goals for web reorganization, which should make it easy for you to get started. We also have internal staff and consultants with web knowledge, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to focus on centering equitable policies and practices in California's schools, from early education through higher education.

To communicate to our support network about the key priorities in education equity that continue to be important to us, and making it easier for our audiences to get connected to our work and ways they can learn more and be of support.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

The Education Trust-West
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Posted by
Erika O.

Director of Planning, Grants & Admin

Our mission

The Education Trust--West works for the high academic achievement of all students at all levels, pre-k through college. We expose opportunity and achievement gaps that separate students of color and low-income students from other youth, and we identify and advocate for the strategies that will forever close those gaps.

What we do

We identify and analyze data related to the opportunity and achievement gaps separating students of color and low-income students from other California students.

We work to expose these gaps and their underlying causes.

We translate complex education data into easily understood and actionable information for education advocates.

We work directly with schools and districts to understand and evaluate the effectiveness of reform strategies intended to reduce and eliminate achievement and opportunity gaps.

We seek real world examples supported by evidence at the district, school, and classroom levels, and we explore ways in which success can be replicated at a scale.

We seek to influence policy in California by engaging key education stakeholders, including policymakers, thought leaders, practitioners, community groups, civic organizations, parents, and youth.

Our goal is to drive a state and national conversation about how our education system can better serve all students.

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