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Instagram Set Up & Strategy

Help Citizen SHE use Instagram to engage with their community and expand their network of supporters.
Citizen SHE
New Orleans, LA, USA
Citizen SHE
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Citizen SHE
New Orleans, LA, USA

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8 Followers
Cause
Gender equity & justice
Skills
Digital advertising Social media

Posted April 28th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We have a ton of beautiful content and need a strategy to get all of it out and get more people engaged in our work. We have a statewide #freethehair campaign to end race based hair discrimination and we need help with setting up our social media that got messed up during our last campaign cycle.

What we have in place
  • We currently have TONS of beautiful content, which should make it easy for you to get started. We also have Instagram Accounts, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Boots posts and hire Black Women in each city to lead the effort

We are so excited about our success in New Orleans being the first city in the deep south to pass an Anti-Race Based hair discrimination ordinance! We are now shooting to be the first state in the South!! HB 382 is Sponsored by State Representative Candace N. Newell Democrat District 99. Closely aligned with both Senator Troy Carter's and State Representative Tammy T. Phelps District 3's CROWN Act, HB 382's language goes a bit deeper to ensure that Natural hair protection addresses issues relate

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Citizen SHE
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Causes
Gender equity & justice Civil rights Youth development
Posted by
Nia W
Nia W.

Founder/Executive Director

Our mission

SHE builds an aligned base of Black women who inform, advocate for, and enact a collective policy agenda to address the needs of Black women across the state of Louisiana. SHE believes that change is made when Black women in Louisiana set the policy agenda, build their leadership capacities to educate policymakers around their agenda, and educate voters to support decision makers who are aligned with their agenda.

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