Market Analysis

Help Omena gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Omena
Providence, RI, USA
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Omena
Providence, RI, USA

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Education

Posted September 24th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

I'd love this project to be focused on global organizations doing similar work as Omena, so we can learn from best practices and apply them to our current organization.

What We Have In Place
  • We currently have an overview of our work, which should make it easy for you to get started. We also have the Founder available, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to to expand our programming

Learning best practices from volunteer global organizations headquartered in the US and operating in developing countries will greatly help us in our journey.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Omena
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Our Mission

Omena is a global youth-led nonprofit organization promoting Social and Emotional Intelligence and healthy relationships in hopes to prevent and break the cycle of emotional abuse worldwide. Omena's mission is to equip, support and empower families and communities with social and emotional intelligence tools to nurture self-esteem and empathy. Through this, Omena wishes to enable them to foster healthy relationships with a sense of empowerment to drive positive changes in their communities.
Our objective is to scale in Madagascar, and ultimately in other emerging countries.

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