Membership Strategy

Help UR Community Cares develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
UR Community Cares
Manchester, CT, USA
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UR Community Cares
Manchester, CT, USA


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Posted December 8th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

We need guidance on how to continue to manage existing participants on a yearly basis.

What We Have In Place
  • We currently have some ideas, which should make it easy for you to get started. We also have time to discuss, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to maintain membership free to users.

We have more participants yearly and we need to have a system in place to rerun their background check, we need to reach out to them, see if they want to continue, measure their success, etc.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

UR Community Cares
Our Mission

UR Community Cares ("UCC") provides an innovative, intergenerational roadmap to connect local Volunteers with age-qualified adults in need of at-home assistance. Our secure online platform helps support Community Members as they age in place. Our services fill in the gaps of traditional home care by mobilizing residents to connect with each other. Town by town, we link people who can help to those who need help.

What We Do

We help fill in the gaps of traditional at-home care services by mobilizing residents to care about and connect with each other. Our goal is to link people who can help to those who need help - whether it's for one hour per week or month or year - because UR COMMUNITY CARES. How to participate. Using our secure website, interested Volunteers and Community Members each create an online profile and upload an ID-type photo (to allow one another to be recognized upon arrival for the in-home visit). When a Community Member submits a request for a Community Deed, local registered Volunteers are notified by email/text then sign into their account to view and accept or decline it. Volunteers age 15-17 must have parental consent and visit supervision. (We do not provide any licensed work. Participants must agree to terms and conditions, privacy policy, user policy and procedure.)

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