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Logo Design & Visual Brand Identity

Help Hospice House of Williamsburg elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Hospice House of Williamsburg
Williamsburg, VA, USA
Hospice House of Williamsburg
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Hospice House of Williamsburg
Williamsburg, VA, USA

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Cause
Human services
Skills
Graphic design

Posted December 8th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have some examples of other logos that we like, which should make it easy for you to get started. We also have existing logo and marketing materials on hand, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus more resources on increasing our clinical staffing.

Our organization is 40 years old, and our branding needs to be refreshed. We also recently made a decision to shorten our name, so this is a perfect time to adjust the look of our brand with the updated name.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Hospice House of Williamsburg
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Causes
Human services Health & nutrition
Posted by
Brandon R
Brandon R.

Executive Director

Our mission

We give care, comfort, and compassion through and beyond end of life.

What we do

Hospice House of Williamsburg is a social-model hospice that provides physical, emotional, social and spiritual support to enhance the quality of living for individuals facing the last phases of life and the people who love them. The Hospice House itself is a spacious residence that is a home away from home for our guests and their families. Support care services range from companionship in families' homes to extensive bereavement programs provided to families throughout the community. Hospice House of Williamsburg is a 501(c)(3) organization that is entirely funded by contributions. No family or individual ever receives a bill for our services and support; nor do we accept Medicare, Medicaid or other reimbursements.
For more information please call Hospice House of Williamsburg at 757-253-1220 or visit www.williamsburghospice.org.

Testimonials

Read the Impact Story
David was an excellent collaborative partner, and he does great work!
Brandon R.
Brandon R.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by David)
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