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This project was completed on Jul 26, 2021
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Matched with Leah C.
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See the Impact story
Visual Brand Guide
Old Pine Community Center
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
- Right now we have a very bare bones foundation of a settled on logo, two brand colors and two "Similar-ish" fonts that we can share. We've brainstormed already on our general direction and would need help making everything cohesive enough for a proper style guide, something we do not have.
How this will help
This project will save us $4,212 , allowing us to focus our attentions on keeping our community programs consistent, which we've promised to keep up during the pandemic as our homeless/food insecure population has risen.
Old Pine Community Center has been around for awhile now, but after a grinding halt with the pandemic, and a complete staff overhaul we're starting from scratch to bring the center and its resources back. A style guide would help us organize our branding so we can communicate to our donors, and neighbors on a unified front.
Project plan
Posted by
Shayla C.
Admin Assistant
Our mission
Old Pine Community Center's mission is to enrich the lives of our neighbors through programs and services focused on supporting children and families, addressing food insecurity, and building community engagement.
What we do
Since 1977, Old Pine Community Center's (OPCC) mission has been to enrich the lives of our neighbors through programs and services focused on addressing food insecurity, supporting children and families, and building community engagement. Our work is responsive to and informed by our community, addressing unmet or undermet needs.
Current programs include supplying healthy groceries and fresh meals for hundreds of individuals each week, in partnership with organizations including Depaul USA, Mighty Writers, Puentes de Salud, and Courtyard Apartments at Riverview. In addition, we operate an Afterschool and Summer Camp program, working closely with neighboring McCall, Meredith, and Nebinger public schools. Our facility also serves as a safe, affordable, and accessible space for neighborhood meetings, private party rentals, sports leagues, and educational and cultural events. More than twenty outside community organizations and small businesses operate in our building each week.
In 2023, we provided more than 125,000 pounds of food, 10,000 meals, 7,000 grocery care packages, and 1,000 hours of volunteer engagement for our neighbors. We also welcomed hundreds of guests at community-wide events and dozens of families through our Afterschool and Summer Camp programs.
Testimonials
Leah was amazingly supportive, communicating quickly and clearly to collaborate with us for such a big project. We really couldn't have asked for someone better with our brand guide as Leah took our vague ideas, added her invaluable insight, and created something that's not only useful for this coming year of developments but also made sure we understood how to make the guide evolve with us.
(No testimonial has been submitted by Leah)
